Maggi's 'more than 2-minute woes'!
Hi, I still remember that day in my school when those attractive, yellow, lightweight '2-minute noodles' packets were distributed to each one of us by the sales people telling us to give the packets to our moms and tell her to prepare the tasty dish in 'just 2 minutes.' That is how Maggi forged into the Indian market about 30 years back promising the consumers especially children that you don't need to take all the time in the world to please your family with a tasty delicacy. Needless to say, this instant noodles instantly became not just a household name, but a member of every Indian family as it was reasonably priced. The concept then was totally new to the Indians most of them who did not know about the noodles other than the Chinese Egg noodles which was not very popular as it contained 'egg'. Maggi monopolized the Indian market and the name became synonymous with the '2-minute noodles'. ...